Fashion film: The Garden of Eden
A meditation on duality, the film moves through women caught between the purest contrasts of the feminine; the soft and ethereal, the fierce and sensual. It is not about choosing sides, but about surrendering to both. They drift between air and fire, silk and steel, intimacy and command. Each frame celebrates the freedom to indulge in contradiction, to live through polarity, to embody wholeness.
THE ORIGIN
FROM THE SOURCE
ATENA was born in 2020 from a deep desire to indulge in a creative pursuit, something instinctual.
What started as an exploration of creativity realms it slowly evolved into something vast. A project so personal it nearly stayed hidden, but too powerful not to share. It became a symbol of power, sensuality, and feminine duality.
As a creative, I wanted to build a universe outside myself and yet, every part of it carries my essence. The logo, the name, the silhouettes, the titles of each piece, the collections, any numbers, they all have a hidden meaning, nothing was random. Every detail traces back to the source, which is, in truth, my soul’s energy.
Each collection reflects a chapter of transformation and self-discovery: The freedom of escape, the weight of becoming, the dark nights of the soul, and the rebirth into something greater.
The names of the pieces, many in Latin, form a quiet path. A spiritual arc. They are not just labels, but symbols. Together, they map a journey.
What that journey means…
is something you’ll only understand once you’ve entered it.
2020
The Origin
A quiet desire turned into a creative obsession. A year of collecting ideas, symbols, and references. Sketches emerged, guided only by instinct. The first attempts at sampling began, but the fit wasn't right, not the garments, not the partnerships. A year of surrendering to learning and a beginning to seek the right hands.
2021
The Foundation
A journey of researching new artisans, understanding materials, and beginning to assemble the brand. Finally, Atena finds its home Atelier. Designs matured and evolved into something more polished. Sketches were developed and approved. A year of trusting the process, refining silhouettes, testing possibilities, and laying groundwork for what Atena would become.
2022
The Becoming
First round sampling for the Garden of Atena began. All pieces went through at least 6 samples before reaching their final form, others never made it, quietly placed in Atena's Private Archive, waiting for another season. It was all about precision.
2023
The Deepening
Production started, it was a year of trust.
While one atelier refined the final pieces for Phase I of the collection, another was chosen to begin the second chapter.The process expanded, not just in scale, but in depth.
It was also the year the brand changed its name before launch. The symbol of the snake remained constant, as it had since the beginning, a link between every version, every evolution.
2024
The Build
This was a year of double-checking, refining, and protecting the vision. ATENA’s universe, its colors, language, visuals, and energy were carefully constructed.
Pieces were adjusted, reworked, even after full production. Meanwhile, the second collection was quietly designed.
It was also the year of research: laws, markets, transport, international paperwork.
Bringing ATENA from Colombia to Canada required precision, patience, and clarity.
2025
The Unveiling
First fashion campaign was made. A fashion film was written, directed, and creatively led in-house, reflecting the soul of the brand. Every detail, from casting to storytelling was a reflection of instinct and emotional direction.
This was the year ATENA stopped existing only in the shadows and it finally emerged.
